Between the passage of time and the vibrant city of Seattle lies The Institute.

– a logo and branding house dedicated to crafting distinctive visual systems for startups in the Pacific Northwest and beyond.

Minimal Design For Maximum People™

Our Services & Disciplines

Strategy

TMI® firmly believe that the most successful ideas are those thoroughly developed. In crafting strategies, we ensure your positioning is precisely tailored.

Our comprehensive approach encompasses extensive market research, rigorous competitive analysis, defining core company values, articulating brand purpose, meticulous segmentation of the target audience, strategic brand positioning, the cultivation of a unique brand personality, and the crafting of compelling messaging.

This strategic journey forms the bedrock of a brand identity that is not only successful but also deeply resonant and meaningful.

WE WANT YOU TO DO WELL.

Logo Design

Logo design is what we live for. It’s the very reason we exist as a studio and we’re damn good at it.

We excel in crafting logos that embody simplicity yet boast captivating details, rendering them genuinely one-of-a-kind. Versatile and impactful, our award-winning designs serve as the cornerstone of our thoughtfully developed brand identities, guaranteeing unwavering consistency across all platforms.

A logo is more than just an emblem—it's a visual representation of your essence and values. Leave an indelible mark with a logo that speaks volumes about who you are.

MINIMAL DESIGN FOR MAXIMUM PEOPLE.

Brand Identity

Every business possesses an identity, yet truly successful ones cultivate identities centered on their clients.

A distinctive brand identity not only sets a company apart from its competitors but also forges a memorable and genuine bond with its audience. It serves as the very soul that permeates every interaction, nurturing brand recognition and fostering unwavering loyalty.

We create remarkable systems for clients that truly want to stand out from the crowd.

SEEN, HEARD AND EVERYTHING IN BETWEEN.

Bianca Fernandez / Operations Manager

Bianca Fernandez / Operations Manager

Josh Dazeley / Head of Design

Josh Dazeley / Head of Design