Minimal Design For Maximum People™
What we do
Brand Identity
Every business has an identity. The best ones put their audience at the center.
A distinctive brand identity doesn’t just set you apart—it builds lasting connections. It’s the soul of your brand, shaping every interaction, sparking recognition, and earning loyalty that sticks.
We design bold, memorable systems for clients who are ready to stand out and make their mark.
Strategy
At TMI® we believe the best ideas are the ones that are best crafted.
We’re not here to rush or cut corners. Your brand deserves a strategy that’s sharp, precise, and tailored to you.
Our approach digs deep. We dive into market research, dissect the competition, define your core values, sharpen your brand’s purpose, and segment your audience. From strategic positioning to crafting a unique personality and powerful messaging, we ensure every detail works hard for your brand.
This isn’t just about making something that works—it’s about creating something that resonates, connects, and endures.
Logo Design
Logo design is our lifeblood.
It’s why we exist as a studio—and honestly? We’re bloody good at it.
We specialize in logos that are simple at first glance but are packed with captivating details. Each design is one-of-a-kind, crafted to leave a lasting impression. Versatile and impactful, our work doesn’t just stand out—it becomes the foundation of a brand identity that stays consistent across every platform.
Your logo is your first impression—make it a good one.
Hortensia Calvo — The Latin American Library
Josh Dazeley developed a gorgeous and meaningful logo for my institution. The design was for an academic library specializing in non-U.S. world areas and cultures. Josh listened, learned, and was open to experimentation. He was culturally sensitive and “got” what the institution stands for and where we want to go. He produced a beautiful design that captured the essence of who we are. It was simple and straightforward yet encompassed layers of meaning that expressed perfectly what I had conveyed in words—and then some. Josh was a pleasure to work with. My team and I couldn’t be happier with the results.
What the people are saying
Jamien McCullum — Preemptive AI
We are really pleased with the logo and branding that came out of working with Josh. The attention to detail and logo style were exactly what we had in mind and will be a great tool as we approach customers. The font pairings, deck work, and website design were all completed efficiently and effectively took our preferences and suggestions into account.
Max Wood - indigo
We are so grateful we found The Monochromatic Institute. TMI organized a very thoughtful process that included opportunities for creative input, feedback, and iteration. Every time we met to discuss the project and see TMI's latest work, our team was stunned by the amazing level of creativity and practical knowledge on display. They ran in thrilling, unexpected, and delightful directions with feedback and were consistently focused on how to build a design system that would help our team achieve our goals and not just look cool. I hope we get to work with TMI again!
